What Wine Goes with iPhone? There’s an App for That

Wine pairing and suggestion Web site launches free iPhone app to help wine shoppers.

Hello Vino takes the difficulty out of buying wine by delivering personalized recommendations to a iPhone or iPod Touch.

The free app, available through iTunes, selects the perfect type of wine to go with a meal or occasion, or to give as a gift. Wine shoppers need only install the app, and answer a few simple questions to get a specific wine recommendation. Hello Vino offers beginning wine consumers an easy way to make an educated wine purchase both in the store and at a restaurant.

“Buying wine can be very intimidating,” says Hello Vino CEO Rick Breslin. “You’re standing in the store, looking at a wall full of hundreds of bottles, and you have no idea which wine to buy. Hello Vino takes the pressure off.”

Hello Vino recommends wine varietals (such as Chardonnay) as well as specific brands. Ratings and information about the wines including pricing and reviews help consumers pick the ideal bottle. The new app allows both iPhone and iPod Touch users to use the service, with or without an Internet connection.

Download the free app through iTunes at: http://bit.ly/freewineapp